Cool Swedish McDonald’s bilboard uses your iPhone to play pong

By completing the game in 30 seconds win coupons for free food in the nearest McDonald’s restaurant.
What is especially interesting about this technology is that you don’t actually have to download an app, which normally causes quite a big barrier to entry. Instead the phone picks up your location and you can join the game via a website address.

Via the Next Web Cool Swedish McDonald’s bilboard uses your iPhone to play pong